Web sites today revolve around users grouped into communities. From a business point of view, each new user brings a potential profit, either by buying products in e-commerce site, or by generating traffic, or by clicking on ads and banners, a web site's profit is directly related to the number of active users it has. Once you have active users, it's vital to keep them happy and continuously interested in your offers, and one if the best ways to do this is by using RSS Feeds, so here are some of the reasons why your website needs RSS Feeds.
Generally speaking, RSS Feeds are composed of XML files, which are highly adaptable to any type of situation, and can be used universally, in any browser and operating system. Flexibility and ease of use are the key elements here, coupled with practical usage. RSS Feeds make life easier both for web site developers and for web site subscribers.
The main reasons for using RSS Feeds revolve around these key elements, and how they can be best put to use.
One of the main reasons RSS Feeds are so popular is that they eliminate the threat of spam mails for subscribed users, by offering them complete control over what they receive, which statistically speaking, reduces overall spam by more than 70%.
Another reason would be the ease with which feeds can be shared with users over a wide-spread community. Feed syndication increases exposure and has the potential to bring in new users daily, and the actual work behind syndicating feeds is minimal, thanks to the capabilities of the XML format.
Free web traffic is another important reason to use RSS. By providing key information, you entice the curiosity of regular users, and you draw them to your web site, where you have complete control over what they read, and how they read it. New users generate traffic, and by the laws of information distribution, old satisfied users also generate new users, through diverse connections, and RSS Feeds help keep old users happy, and new users excited and interested.
The most important reason though has to be the fact that besides being a secure way of communication (because you have complete control over what you share) and being very flexible (you can adapt the XML files in any way you want), RSS Feeds are extremely easy to use. You just need to establish what information goes into them, set up a plan for scheduled updates, write the XML files, and link them to your website. If you have any trouble, there are hundreds of tutorials on the web about matters such as this.
All in all, considering the benefits and potential of RSS and the presented reasons why you site needs RSS Feeds, the best thing you could do for your web site or business is to get set up as quickly as possible.
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