Wednesday, November 28, 2012

Benefits of Using RSS

RSS Feeds are small sized XML files, which act as web feeds, containing key information of specific topics. Basically web site owners include headlines, news and updates in the feeds, and users can subscribe and get free updates. The benefits of using RSS Feeds are centered mainly around how easy they are to use, how easy it is to adapt them so you can get exactly what you need, and how diverse they're fields of use are, extending from providing simple web feeds to facilitating blog syndications and synchronizing devices with web sites.

When managing a large scale web site, you need to think of a way to distribute information to all subscribed users in such a way that captures they're attention but doesn't compromise the actual information. It's obvious that you can't just present whole articles or entire pages of content and expect users to be interested, since it is basic human nature for people to lose interest when they are searching for a specific subject and are confronted by a wall of text. Based on the same principle, too little information is also not a good idea, since you would compromise your website by providing flawed information.

Using RSS web feeds provides several key advantages, like:

Easier blog feeds Each blog can have its own feed, where the title of the feed is the title of the post, and the content of the feed is a short description about the post, with a link to the post at the end. Feeds on Articles When a new article appears on a web site which specializes in articles, or new content is added to a web site, the details can be added to the feed, and relayed to the subscribed users, in much the same way as with blog feeds. Forum post feeds When a user posts a new reply on a forum, subscribed users can get informed through a RSS Feed, containing details like the title of the post, the name of the user that posted, the time and date of the post, and a short description of the post content. E-commerce specific feeds E-commerce web sites are some of the best places where feeds can be used to their full potential. Users can get feeds on special offers, discounts, new products, and more. News web site feeds

News web sites can use feeds to distribute news headlines and the beginning of the news story.

Basically you can use RSS Feeds for any type of situation when you need to distribute news and updates to subscribed users in a timely and efficient manner. Thanks to the XML format that powers them, the flexibility, possibilities and benefits of using RSS Feeds are endless.

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An Overview of RSS Feeds

The reality is that as much as one would send out thousands of emails, there is still a big gap left when it comes to increasing traffic to your website or blog. In the recent years, there has been excessive spam and even viruses that have totally disrupted email communication. Users have become increasingly aware of privacy matters in regards to their email with most of them filtering their mail. The implication of this is that the online marketers have to look for different options of getting their voices heard. One option that has worked out for many website owners is the use of the RSS feeds. This does not actually imply that you should stop using the email strategy altogether.

In simple terminology, RSS is a web directory that comprises of interrelated news. The RSS is hosted in a file that is commonly referred to as a feed. The beauty about the RSS feeds lies in the fact that they are very easy to use. The RSS works with the XML file format that comprises of the description, title and URL of the specific page on the web that contains that particular content.

RSS stands for Really Simple Syndication. The working principle behind the RSS feeds is the issuance of the latest news and happenings on the website. This has a positive effect on increasing traffic in the sense that the website users will always be curious to know what is happening. It is worth noting that the end user is responsible for coming up with the RSS feeds and therefore the issue of spam does not come into play.

The creation of RSS is accomplished with the utilization of the XML which is a fundamental markup language. One major advantage of RSS is that it does not comprise of the risks that are associated with emails. The end users are responsible for choosing the RSS feeds that they would be interested in viewing. On the other hand, the providers of the content will make a selection of the particular information that they wish to display on their website.

Another common feature of the RSS feeds is the fact that other websites can stumble upon your RSS software program and consequently make a posting. Therefore, in the situation that the email marketing strategy is not effective, the RSS feeds would act as a perfect supplement. For those with a technical database of clients, the RSS is something worth implementing.

The instant you have the site uploaded with the RSS feed, it requires to be authenticated in a bid to ensure that invalid characters are eliminated. The RSS feeds can then be distributed to the search engines available on the web. The feeds can be viewed with the use of a reader. People can utilize the aggregator to add them to their sites.

The essence of having a website is to increase web traffic. Since technology is constantly changing, it is necessary to stay in touch with the latest happenings in the world of online marketing.

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The Importance of RSS Feeds

As a blog owner, hopefully you know and understand exactly what a RSS feed is, but just in case you don't, here goes.

Sharing With RSS Really Simple Syndication, or RSS, feeds are an easy way of sharing content. The blog owner is in totally control of what is shared and it makes keeping up to date a really easy task.

Increase Return Visits For the blog owner, it can increase traffic back to your website. Primarily it is increasing the repeat traffic to your blog, which is very important traffic. If a reader is willing to come back time and time again to see what interesting new content you have placed, they are valuable dedicated readers. Not only does this increase your traffic levels, but they are then also likely to start joining in by placing comments, book marking with sites such as Digg and Stumble Upon and sharing your ramblings with their friends directly and through sites such as Twitter.

Best of all, because they are long term readers not only do you get to interact through comments and replying to their comments, but they also have more trust in what you say and are more likely to respond to affiliate promotions.

Increase New Visitors But RSS Feeds are not just about existing visitors. Some websites like to share the content of other websites and they do this by utilising the RSS feeds. By displaying your RSS Feed content on their website they are possibly showing it to new readers, who might become your visitors.

How Do You Install RSS? So, how do you use them if they are so fantastic for generating traffic? Well any decent blog software will have an RSS feed built in, but there are also tools such as Feedburner that gives more options.

Then, make sure you have a big, obvious RSS Feed icon on every page. Make it obvious, somewhere that people will look to and always notice it. Also, add a page about using the feed - how to subscribe, what it does and so on. Invite your readers to subscribe and keep up to date.

You Choose Your Options It is up to you how you run your feed. Options will permit you to have, for example, just the most recent 10, 20 or whatever number of posts you want to include. Some people like to just include a summary of the post, fearing that others will use the feed to steal content, whilst others like to share as much as possible to get the best advantages.

You can also use tools to exclude certain categories from your feeds. I like to drop the uncategorised posts from my feeds - I categorise every main post so anything filed in uncategorised is usually off topic and I don't want to trouble regular feeders with them.

It is up to you how you use the RSS feed, just make sure that you do as they are invaluable in building your website traffic.

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How To Use RSS Feeds In Your Internet Marketing Campaigns

RSS feeds are really very simple. Depending on who you ask RSS stands for Really Simple Syndication or Rich Site Summary. A rose is still a rose. This rose has a very definite place in a well constructed internet marketing campaign.

In basic terms, they are text files that, when submitted to feed directories, allow subscribers to see your content in a very short time. Often 30 minutes or less. Almost faster than a speeding bullet.

What that means in more traditional media terms, is that if you use RSS feeds you are syndicating your content and links in real time. For example, think about your favorite comic strip that appears regularly in the Sunday funnies. Doonesbury, Dilbert, Charlie Brown are all syndicated. RSS is syndication on the web.

Unlike the cartoonists, RSS feed is not likely to offer you a strong earnings stream. But it can facilitate building an earnings stream which is why it's so important to internet marketers to know about and use properly.

How does RSS work? If you've recently published an article or a new blog entry and you want to increase its viewings, RSS is the way to go.

You can list the article or blog as an 'item' in your RSS file and it will instantly be transported to RSS readers or subscribers. RSS allows readers to easily add your links to your content within their own articles, blog or web pages.

RSS subscribers don't have to keep revisiting a favorite website or blog to see what the latest additions are. If subscribed to a particular feed, it is updated quickly with the most recent postings and immediately notifies the subscribers, through the mechanism techies refer to as a 'feed reader.'

Perhaps you've noticed text or image buttons inviting your to 'subscribe via RSS. Here's how you do it:

Download a News Aggregator/RSS Reader. A news aggregator or RSS reader is a downloadable software app that accumulates and displays new headlines and summaries from the sources you've selected. Identify the web address (url) of the RSS feed that you want to subscribe to. Install or download the news aggregator or RSS reader. Type in the name of the source who want update notifications about. This is most commonly done through the 'add feed' icon. Set the interval or time period for periodic updates. For example, do you want daily or weekly updates? Once the designated site has new content, you will be notified.

Using RSS feed is a great way to generate a growing subscriber list for your blog.

Of course, none of this is important if the content doesn't attract reader attention.

Once it does, the RSS feed can keep bringing 'em back. That's how you can start to create a buzz about your product or service for your internet marketing campaign. Go forth and feed!

Are RSS Feeds Important?   What Is an RSS Feed and How to Generate Mass Traffic Using Them?   Explained: Really Simple Syndication   How to Properly Get More Subscribers for Your RSS Feeds   

RSS is a Key Factor to Help You Increase Traffic and Search Engine Rankings

Success in affiliate marketing is synonymous with traffic flowing to your web site. The more traffic you attract the more successful you are considered and its a symbol of increased sales. RSS plays an important role in driving traffic to your site.

RSS will help you both increase your rankings with search engines and increase traffic flow to your site. The majority of Internet users are in hurry to get done what they want to accomplish. RSS is especially for that particular traffic that gets most benefit from it. The logical question is hoe does RSS increase traffic flow?

When using RSS you will notice an increase in traffic to your website. By using RSS you will see a marked increase in your traffic in the following manner. By using RSS you will be able to get better search engine rankings. This by itself will increase traffic to your website. To get even better result you should establish a blog on your main domain. This will result in increasing traffic significantly to your website.

Using RSS creates a relationship of trust with your visitors. A visitor who visits your site and is impress with its content will add your RSS in his header or sidebar. Even though he has not given you hiss e-mail, adding your RSS is just as good if not better. This way he can see the headlines of new content on your site and pay a visit when there is something of interest.. RSS really is more about visitors returning for a second visit. This is the way RSS builds trust between your visitors and your website.

As we previously mentioned, those searching in the Internet are usually in a hurry. e-mail marketing, which is effective, requires you obtain the e-mail of the user to be able to communicate with him again. The only way to draw his attention to new content is to have that e-mail address. This can become difficult, especially with new visitors or a new website were trust has not been established. This has become a big issue because we receive so much spam.. Using RSS let you market your website without the need of knowing the users e-mail address. In this way RSS is seen as alternative to e-mail marketing.

RSS is important tool for the affiliate marketer to both get traffic and search engine rankings. It is one more tool to use in your marketing program.. RSS has become a very useful marketing technique. If you want to dominate your niche, then you must use RSS technology. In many cases RSS can be more effective than e-mail marketing.. In email marketing, getting the emails of visitors is a difficult enough. There is no guarantee that the user will.. However, with RSS, there are no such requirements and the visitor is always updated with the new contents that are offered on your website even without visiting your site. This builds a hidden and lasting relationship with your visitor.

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Do You Want More RSS Feed Subscribers?

Knowing how to increase your RSS subscribers is not difficult. It's not rocket science. However, you will see that plenty of webmasters and bloggers have a hard time converting their readers into RSS subscribers. Why is this happening? This is because they did not focus on the most important things. People will only be compelled to subscribe to your feed if they see a purpose behind it. If you will not teach your visitors about feeds and how advantageous they are for them, then it is wrong for you to want plenty of new feed subscribers.

Become social so that you can get more subscriptions to your feed. When you network with other bloggers you'll enjoy a great boost in your subscriber numbers. Social activity that is focused within your niche will lead to better relationships and more subscriptions. This interaction with other bloggers lead to a great deal of buzz among them as well as introductions to their audiences. Linking to posts you have made on your blog is one of the main ways in which other bloggers give you access to new subscribers based on your friendship.

Quality over quantity is the name of the game when you run RSS feeds. If your articles are senseless and illogical, there is little point in putting them up in the first place, no matter how important it is to post regular content. It won't take much time for your subscribers to hit the unsubscribe button and go look for other feeds in your niche. There's a lot of competition online, and if you happen to lack anywhere, you'll simply lose the opportunity to grow your subscriber base. You will find you will get more subscribers and they will stick around for longer, when you post top notch content.

Internet marketers have always used bonuses to get viewers to subscribe to their email list.

Why not utilize the same plan to get people to subscribe to your RSS feed? You can give then a related incentive that will be very useful to them. Also, while you are working at it, you can use it as a little extra to get the right kind of audience. Basically, you are giving people something of valuable so that they will sign up for your feed.

The amount of work you do to generate new subscribers has a significant impact on how efficient your traffic generation technique will be. Ensure that you leave no stones unturned when promoting your RSS feed among your visitors. If you can, you should also include a link to your RSS feed in your email signatures and other areas where your target audience may be hanging out. You will be able to generate more traffic and increase your subscriber base by using any of these approaches.

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